Is your team spending too much time on repetitive tasks such as emails, social media, and other website actions? If the answer is yes, this blog is for you.

Marketing automation tools can help you automate most of your marketing activities such as sending emails, publishing on social media, generating reports etc. It reduces human error, manage complexity, and measure and optimizes your marketing efforts so that you can spend more time in creating innovative campaigns.

There are various marketing automation tools available for small as well as big companies. Based on the budget and complexity required, you can choose the right tool for your company. Below are some of the popular tools I have used or reviewed.

1. Hubspot

Hubspot is a tool I love for its simple user interface. It is easy to setup and is popular among small B2B businesses. It lets you optimize your on-page SEO, create landing pages, schedule social media posts and blogs but the most important feature of Hubspot is lead scoring and automated workflows. The Hubspot analytics and reporting is also not so bad.

Pricing: Pro plan is for $800 per month for 1,000 contacts

2. Marketo

Marketo is a leading marketing automation tool for B2B as well as B2C companies, across various industries. Marketo offers tons of features including email marketing, nurturing, SEO, landing pages, lead scoring, website personalization, mobile engagement, social and web retargeting and analytics.

Pricing: Bundled plans available from $1785 per month.

3. Pardot

Pardot is an advanced marketing automation tool by Salesforce for B2B companies. It can also be integrated with Salesforce & Netsuite CRM for better lead management. Pardot has all the features like the advance automation rules setup, Email automation, A/B testing , forms, landing page, list management, keyword tracking, social posting etc.

Pricing: Pro plan is for $2000 for up to 10,000 contacts.

4. Eloqua/Oracle Marketing Cloud

Eloqua is a fully loaded marketing automation software which is best suited for medium to large organizations. Some of Eloqua’s features include:

• Campaign Management—including Email Marketing, Email Deliverability, Website Forms & Landing Pages, Campaign Automation, Lead Nurturing, Social Sharing, Event Management and Multi-Channel Marketing
• Marketing Measurement—including Dashboards & Reporting, Website Analytics, and Campaign Analysis
• Lead Management—including Lead Routing, CRM Software Integration, Lead Scoring and Sales Enablement
• Contact Management—including Contact Profiling and Segmentation, Data Management, Data Integration and Preference Management

Pricing: Eloqua Standard plan is priced at $4000 per month for contacts less than 10,000

5. Act-on

Act-On is built for small-medium businesses without massive marketing and sales teams. It offers all the basic functions of a marketing automation system at a lower cost than most of the established players in the marketing automation industry such as landing page, Email Marketing, Lead Nurturing & Drip Campaigns, Website & Visitor Tracking, Social Media, CRM and Analytics.

Pricing: The professional plan for Act-on is priced at $2000 per month for 10,000 contacts.

6. Infusion Soft

Infusion software is a widely popular marketing automation tool for B2C companies. It offers online sales and marketing solution built exclusively for small businesses. It features lead generation tools and marketing automation, email and social media tools to engage and convert leads. Customer relationship management (CRM) functionality aids users in attracting leads, streamlining sales and closing deals. E-commerce tools help with online sales, automate fulfillment and get repeat business.

Pricing: Complete Plan is priced at $379 per month for 10,000 contacts.

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