With the growing popularity of social media marketing, most businesses have started working on a social media marketing strategy. Whether it’s B2B or B2C, social media can not be ignored from their marketing plans.
One of the main features of social media is having to stay fresh and relevant on a daily basis, which makes it difficult for smaller brands to allocate dedicated resources for social media marketing. However, there are several tools and apps available these days which can help you manage all social media related activities like researching, publishing and measuring with less supervision.
Below are some of the social media tools for small business to help make your life as a social media marketer easier.
- Hootsuite: It is the most common social publishing tool to schedule posts on 35 Channels including Facebook, Twitter, Linkedin, Google Plus, Youtube, and Instagram. Hootsuite’s free plan lets you manage up to 3 social accounts and their paid plan starts at $9.99/month which have more features and lets you manage up to 10 accounts.
- Buffer: Similar to Hootsuite, Buffer lets you schedule posts on all popular social media platform. Buffer’s paid plans are similar to Hootsuite but their free plan lets you manage only 1 account.
- Viral Heat: Viral heat is a more sophisticated tool for social media publishing. Along with features like scheduling, monitoring, and reporting, it takes a deeper dive and does sentiment analysis and lead identification. Viral heat is priced at $9 per month per user.
- Falcon: It is a complete social media marketing platform which has features for Social Listening, Content Marketing, Customer Engagement and Audience Management. It also has campaign builder which lets you create responsive web pages for lead generation.
- Sprout Social: It has all the essential features like monitoring, scheduling, team collaboration, Analytics & mobile app. The most interesting feature of Sprot social is their smart inbox which brings all of your messages from all of your profiles into a single stream.
Not happy with the tools recommended above? We have few more here :7 Awesome Tools For Social Media Marketing for Small and Large Enterprises: Part 2
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Martech World 
I guess you missed out on SocialPilot it is an amazing tool for media professionals and enterprises with amazing features like Custom FB branding, Bulk scheduling, unlimited Curated Feed content and many more features. You can connect over 9 social media networks with 500 daily posts share limit connecting around 200 of your profiles.
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Thanks for the recommendation. Social Pilot looks promising. I should give it a try!
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WordStream!
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Wordstream is a PPC management tool which will be featured in my next blog.
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Great collection! Thank you for sharing. I found it interesting and helpful. You can add more of the tools for social media marketing easily available at BetaPage (visit https://betapage.co/)
Thank you.
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We are using Social Report (http://www.socialreport.com) . Surprised that it is not on a list.
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Hi Ankita! Thanks for sharing!
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Free Buffer lets you manage 3 accounts and up to 10 posts at a time (in one day or multiple days) with their free account. Pretty great for a free plan IMO for all accounts except for Twitter. It’s also easy to use.
~Summer Weirich, Co-Founder & Director of Events for Rebel + Connect
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I think it used to be 3 accounts but now it’s only 1 account. Check out their pricing page: https://buffer.com/pricing
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My favorite posting tool is PostPlanner. The content library feed is invaluable to have right there, in the moment of setting up the posts. You can choose content by topic from articles, quotes, and graphics.
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This a very incomplete list of great tools. LiftMetrix? Commun.it? OneQube? SocialBro? and a slew of mobile tools as well.
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Thanks for your recommendation! I have added some of these tools in my next list: https://martechworld.blog/2017/01/10/7-awesome-tools-for-social-media-marketing-for-small-and-large-enterprises-part-2/
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Thank you so much Ankita. This makes our work so much easier. Which according —- to you has worked best?
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For small businesses, Buffer works great and so does Hootsuite. For larger organizations, Falcon is most suited.
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Great list, we use Buffer ourselves 🙂
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Do any of them help format images for the optimal use on each platform? That’s where I seem to be running into the most frustration.
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Buffer has an app called Pablo, that you can use to create content. It’s free and easy to use.
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Nice post, thanks for sharing the social media marketing tools and would definitely help in creating social media marketing strategy for businesses.
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I’ve used Hootsuite and Buffer in the past, but hadn’t heard of the other three. Thanks for sharing!
Out of curiosity, what are your thoughts on publishing sites like Crowdfire that allow you to share other people’s content in order to post often and remain at the top of follower’s feeds?
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