Competitive analysis is the first and foremost thing to do before beginning a new PPC campaign. Analyzing your competitor’s PPC ads is a great way to extract data about how their company influences conversions. It’s also a way to analyze your own ads to see what’s missing. Let’s look at some of the tools which are available to…
Category: PPC
5 Tools to Manage Your Pay-Per-Click (PPC) Campaigns
The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you will often see that for most of the searches there…
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