Recently we had a chance to interview Rina Pandalai at the Digital Marketing for Financial Services, Toronto about the changing market scenarios and technologies shaping the financial services industry in North America. Rina Pandalai is the financial services strategy and digital transformation lead at SapientRazorfish, where she consults top financial companies in the US on their business strategies and…
Category: Technology
7 Big Data & Analytics Softwares for Better Decision Making
Intrigued by analytics? You should have attended 3rd Annual Big Data Analytics Summit that happened last month in Toronto. The 2 days summit was attended by more than 200 professional from all over the country along with pioneers of the computer world like IBM & Dell. The summit also showcased plenty of other Big Data…
5 Social Listening Tools Every Digital Media Manager Should Use In 2017
You would have heard this ample number of times that social media is a two-way street, where customers and brands engage in a conversation, atleast that’s how it should be. The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market…
10 Free Google Tools You Should Be Using For Marketing
You love it, you hate it, but you surely cannot ignore it. Google is the dominant search engines in the world. But what many users do not know that it is more than just a search engine. There are many tools (say hidden treasures) that have “freemium” model that are hugely helpful for any business….
7 Influencer Marketing Tools for Your Brand to Reach a Wider Audience
Influencer marketing is the next big thing. It is a form of indirect marketing where you drive your brand’s message through a key “influencer” or leader instead of talking to the complete target group. If you choose the right influencer, you can see upto 37% hike in customer acquisition and retention rate. However, it can…
5 Content Creation Tools To Write Unique Articles Using AI
Content marketing is a long-term, non-perishable and sustainable marketing strategy with the highest Return on Investment. The earlier to start it, the soon you will start seeing the results. Most companies understand the important of content marketing but they succumb to the challenges of doing content marketing, which is hiring right content writers. They are expensive and…
5 Tools To Help You Create Landing Pages In 5 Minutes
If you run any sort of marketing campaign to generate leads for your business, you would know the important of landing pages. A Landing page is standalone web page usually away from your main website which has a single focused objective of converting visitors into leads. Most marketers rely on easy to create drag and drop landing…
5 Website Analytics Tools To Get More Insights For Less
Analytics tools provide invaluable feedback on the performance of your site. They can tell you how many monthly visitors does your website gets, how are visitors finding your website and how are these visitors engaging on your website. The more you know about your visitors and their behavior, the easier it is to optimize and scale…
What Is Martech?
Knowingly or unknowingly, we all use marketing technologies aka MarTech at work. Hootsuite, Mailchimp, Google analytics are some of the common technologies, which are helping marketers, achieve better results for their campaigns. It’s quite evident that technology has brought the marketing field a long way. Marketing has now fundamentally become a technology-powered discipline. Thanks to technology;…
Martech World 