7 Influencer Marketing Tools for Your Brand to Reach a Wider Audience

Influencer marketing is the next big thing. It is a form of indirect marketing where you drive your brand’s message through a key “influencer” or leader instead of talking to the complete target group. If you choose the right influencer, you can see upto 37% hike in customer acquisition and retention rate. However, it can break your brand if you don’t choose your influencers wisely.

Thanks to the various tools which can help you identify the best influencers based on your industry, budget, reach and results. So, here is the list of the 7 best influencer marketing tools for key leader research and outreach.

1) Buzzstream

This is a link building CRM tool that helps you search, manage and prioritize contacts of the top influencers. You can send an email, follow up with the influencer and keep a complete track of those contacts and conversation history. It is a link building specialist tool which is easy to setup. You can integrate your email to send and receive emails within the Buzzstream system.

Price – Plans start from $29/month. 14 days free trial is available. Their most popular plan is Professional ($299/month) which lets you add 100,000 contacts. It offers features like advance analytics, API access and personalized support.

2) Onalytica

Onalytica is an end to end influencer marketing tool that lets you discover the most relevant influencer, map them according to your brand needs, build and manage relationship, engage them with excellent content, access real time insights of the communication and scale your influencer marketing activity to get the best results.

Price – Their plan starts from $195 per month. However, it is recommended to contact them directly to get a customized quote.

3) Traackr

This influencer marketing platform lets you reach the right influencer based on the keywords (or topics) in order to fine tune with your brand’s message. It also offers you key insights about the people, their network and their blog reach so that you can connect, engage and provide relevant content. Also, you get real time reports about the number of times your brand and your competition was mentioned by influencers. Another benefit of this platform is that you can search influencer based on a specific location or language (English, French & German).

Price – Traackr is a bit expensive as compared to fellow influencer marketing tools. However, they offer customized quote based on your needs. Contact them for the final cost.

4) Riffle by CrowdRiff

Riffle by CrowdRiff is a free chrome extension used for influencer activities on Twitter. With this tool, you can find out the number of retweets, favorites, mentions a user gets. This way, you can discover the most popular influencers on Twitter, target them and build a rapport based on their most used hashtags, top tweets and links. The best part is that you can integrate Riffle with your existing social media management platforms like Hootsuite and Tweetdeck.

Price – Free

5) BuzzSumo

One of the key elements of influencer marketing is content. But how to find that topic/keyword based on your domain? Comes BuzzSumo, a content research and monitoring tool that helps you find the most shared and engaging content topic, discover influencers related to them and track your competitors’ content and website links. You can also create alerts for keywords in order to keep an eye on trending topics and articles.

Price – Their plans start from $99 per month ($79/month if billed yearly) and goes upto $699 per month. You can also use this tool for free with limited features.

6) Followerwonk

The Moz owned influencer marketing tool is best suited for users who are looking for influencers on Twitter. It lets you find the relevant Twitter profile based on interest, demographics, most active, number of followers, engagement score, etc. Also, it lets you compare different Twitter accounts based on different factors.

Price – It is available for free with limited access. The most popular plan is for $29 per month which offers extra features like user analysis, optimization, more search results and profile sorting.

7) TrendSpottr

To find influencers on Instagram, TrendSpottr is the best suited tool. It lets you find the trending images, videos, hashtags and influencers on different topics/keywords. This way, you can predict the viral topics and plan ahead. You can also create notifications for a chosen topic. It comes with a free widget that displays the trending content based on any query on your website/blog.

Price – Its plan starts from $199 per month/user


If you liked the blog and want to receive more related posts in your inbox, scroll down and enter your email address in the subscription box at the bottom. 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s