Influencer marketing is the next big thing. It is a form of indirect marketing where you drive your brand’s message through a key “influencer” or leader instead of talking to the complete target group. If you choose the right influencer, you can see upto 37% hike in customer acquisition and retention rate. However, it can…
Tag: martech
What Is Martech?
Knowingly or unknowingly, we all use marketing technologies aka MarTech at work. Hootsuite, Mailchimp, Google analytics are some of the common technologies, which are helping marketers, achieve better results for their campaigns. It’s quite evident that technology has brought the marketing field a long way. Marketing has now fundamentally become a technology-powered discipline. Thanks to technology;…
Martech World 