5 A/B Testing Tools For Webpages

If you have ever created a landing page, you know that you simply don’t get the best possible ROI at day 1. You have to keep optimizing your webpage based on the responses until you reach the finest version of it. If you don’t test, you will never be 100% sure what design, call-to-action or copy is working for you. A/B testing or Multi-variant testing is a way to statistically evaluate what elements of a webpage are working for you. A/B test is an experiment where two or more variants of a webpage are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.


Ideally, You should always test your headlines, ad copies, Ad designs, webpages and CTA. Most email tools have the inbuilt A/B testing feature available, which lets you test email subject lines and email copies. But as of now, we will be focusing on best A/B testing tools for webpages:

1. Optimizely

With split, multivariate, and mobile testing options, Optimizely is one of my favorite tools. Installing Optimizely on your website is remarkably simple with the WYSIWYG interface. With plans starting at $17 per month, Optimizely is a very cost-efficient entry point.

2. VWO

Visual Website Optimizer (VWO) is a full-featured testing suite that’s achieved tremendous popularity in the last two years. In VWO, You can track revenue, signups, clicks and other conversion goals and get real statistical data and results. Overall, it’s very similar to Optimizely but with a few key differences. VWO is priced at $49 per month.

3. Unbounce

Unbounce is known for their repository of landing pages. If you do not have the capacity to design landing page from scratch, Unbounce gives you a wide variety of templates which can be edited to fit your needs. A/B testing is an add-on feature which Unbounce provides along with the landing pages. Unbounce is priced at $99 per month.

4. Maxymiser

Maxymiser is an Oracle tool which lets you quickly and easily create and launch tests. Based on the insights from tests you can automatically identify and remove poor performing variants from active campaigns and gain powerful insights which can be applied to segmentation, offers, recommendations, and personalization, making them more impactful and relevant.

5. Convert

Convert Experiment offers multi-domain A/B and multivariate testing and tracking, development tools for jQuery, JavaScript and CSS, with comprehensive reports.It offers features like minimum and maximum test duration, traffic allocation, conversion tracking, automatic bounce and engagement measuring and behavioral and segmented tracking. Convert Lite starts at $499/month.

Thank you for reading! Please comment below if you have any recommended tool for A/B testing.

2 Comments Add yours

  1. Hey Ankita,

    Maybe you’d want to review the AGILE A/B Testing Calculator ( https://www.analytics-toolkit.com/ab-testing-calculator/ ) in an upcoming article on the topic. It’s a light-weight solution for statistical design and evaluation of A/B & MVT tests, using the best methods, borrowed from medical trial design. Using it results in much more rigorous statistics and up to 80% improvement in testing speed and ROI.



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