In my previous blog, I listed some tried and tested marketing automation softwares which also covers email marketing. But if you are just looking for email marketing, you can use specialized tools to setup your campaign without having to pay a hefty monthly fee. Email marketing software will provide you the functionality to send email blasts, autoresponders, setup drip campaigns and track open rates, click rate.

Without much delay, below are my recommendations on some of the best email marketing tools under $20 monthly subscription:

1. Mailchimp

Mailchimp is the most popular email marketing software among small businesses. It has tons of pre-built email templates which you can use to design your mailer.You can schedule emailer, send autoresponders and run A/B test for email subject lines. Mailchimp free for up to 2,000 subscribers and you can send up to 12,000 emails per month. Mailchimp’s paid plan starts at $10/mo to send unlimited emails to 500 contacts.

2. Mail Jet

Mailjet is easy, flexible and has API & SMPP integrations which facilitate transactional emailers along with promotional. Mailjet offers in-depth statistics and analytics, in addition to monitoring your campaigns and IP address to ensure deliverability. Another good feature of Mailjet is that it lets you upload unlimited contacts. Remember how some tools lets you upload a certain number of contacts but offers unlimited mailing. Mailjet is the exact opposite. Free accounts are limited to 6,000 emails a month with a limit of 200 emails per day.

3. Vertical Response

Vertical Response offers tons of responsive mailing templates which automatically adapts to reader’s screen size. It also has form builder which lets you embed a form on your website to collect and send lead data into your email platform. Vertical Response’s basic plan starts with $11 per month for unlimited emails to 500 contacts.

4. Constant Contact

Constant contact has a reputation for inbox deliveries. Constant Contact’s built-in analytics are pretty awesome, as well as its impressive customizable template database and social sharing features. Constant Contact does not have a freemium plan, however they offer 2 months trial.Their paid plan starts at $20/mo for a limit of 500 contacts.

5. Get Response

GetResponse offers stunning email and landing pages design to let you create your email marketing campaign in minutes. Get response Max plan has amazing features like abandon cart reminder, automated workflows, lead scoring, web event tracking, automated segmentation. Their basic email plan is also good to start with which offers various beautiful email templates, autoresponders, basic landing pages, automated workflows. GetResponse starts at just $15 per month for up to 1,000 subscribers.

6. Aweber

With more than 700 free templates, drag and drop email editor, list segmentation, automated workflows, signup forms to capture leads, email tracking, autoresponders, Aweber is a brilliant tool to use. Aweber’s paid plan starts at $19 per month for 500 contacts.

7. SendinBlue

SendinBlue is an email and SMS marketing platform with features like responsive templates and customized sign-up forms. SendinBlue mirco plan costs $7.93/mo which lets you send 40,000 emails to unlimited contacts. SendinBlue logo removal and reporting are available in their bronze plan which starts at $42/mo.

8. Send Grid

SendGrid is a reliable platform for the transactional and promotional mailers. It offers all the essentials features like pre-built templates, drag and drop editor, contact segmentation, list management, automated workflows and real-time analytics. Send Grid is priced at $9.95 per month for 40,000 emails with contact limit of 2000.

9. Campaign Monitor

Campaign monitor is great value for money tool if you have a limited number of subscribers. Their basic plan which is priced at $9/mo lets you send create and send email campaigns as well as drip campaigns for 500 contacts with a limit of 2500 emails. Their most interesting feature of Campaign monitor is worldview which shows the real-time data such as the location of your subscriber who opened and clicked your email.

10. Zoho Campaigns

Zoho Campaigns includes all the standard features like pre-built templates, list management, automated workflows, autoresponders etc along with A/B testing and Social campaigns. Social campaigns let you post your campaigns on social and create landing pages for Facebook. The platform has a monthly subscription price of $5 for unlimited emails to 500 contacts. If you are not interested in the monthly subscription, Zoho also has a pay-as-you-use model where you buy 500 email credits for $12.

Thank you for reading! If you want to make an inclusion to the list, please feel free to share in the comments below.